But they are not "commercials" anymore.
Have a parade
Invite ALL your friends
Make an ad
Look behind the scenes
The point is to find a video style format that you can have fun with and get your message across. To Vans life is a crazy parade... and probably better with cool shoes on. Your videos may be less of a production but the goal is honest and valuable content - you don't need a parade. Ted Talks are brilliant and low tech because the content is... brilliant.
The secret is short 2 minute-ish bites of "brilliance." If you have more time, then you are an uppity intellectual that goes deep with Ted Talks (love 'em!). See the most popular HERE.
Definitely check out How To Make A Video Go Viral - Based On The Variables In This Algorithm - From Business Insider.
OK... now I can't help but share a few videopinions and some of the most inventive and inspiring current videos (below)... "current" because they are a constant waterfall created and watched by 800 million people every month ... and a bunch of other unfathomable stats HERE ... such as, there are 3 days worth of videos uploaded every minute. Wha!?
The magic is not just an appetite for really entertaining and odd and stupid fodder, but the search engine and navigation ability to find what you want far better than what you can control in your living room. And yes, all this is coming to your living room with new "Smart TV" sets with the Web built in (meanwhile, just plug an HDMI cable into your laptop).
Here are the Top 10 from SheepStat. You can link to their channel and see data like how many millions these "artists" are making per year (the last line of each profile estimates earnings).
Here are some more of those (not stupid) inventive and inspiring videos...
Can't stop looking at impressive prep and editing
Low production - huge message
Simple funny motivating