Information is engulfing us at home and at work.
"Big Data" means fighting fire with fire - harnessing tech to manage tech for insight... wisdom... direction... solutions.
Here is a short interview by Digiday about how Brands are just starting to leverage data for smarter marketing campaigns.
This is serious stuff - but organizations like hack/reduce are getting people together (in Kendall Square and beyond) and having fun with it. Watch the below video about the big opportunity and the big attitude expressed in their tagline...
FOR MORE ON BIG DATA
A LITTLE MORE ON BIG DATA